Our Brands


Kidsmill is the latest brand of contemporary nursery furniture to arrive in Australia. Our collection offers a clean minimalistic aesthetic with soft natural touches. A stunning combination of Dutch design and style, to help create a beautiful space for your child. Through timeless and thoughtful design, Kidsmill products grow with your family.

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Joolz celebrates the good things in life. Positive things that are healthy, inspiring and fun. We love to contribute to that, by enabling happy and meaningful moments for babies and parents.
The smart ergonomic design of our prams help to maintain correct posture and gives maximum support to you and your baby. For city rides, outdoor strolls or visiting the park.
We call it Positive Design.

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The concept behind the BabyRest product range is simple: the single-brand solution to your basic nursery accessories in a straightforward yet extensive product range.

We have been manufacturing BabyRest products since the establishment of Anstel in 1976, and the majority of products are still made here in Australia; hence our extensive knowledge in this sector.

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Since 1988, Nattou has been designing and producing playful little friends for your most special little person. Designed in Belgium out of soft and durable materials, our toys help create an enchanting environment for babies and children alike.

Nattou cuddly toys help babies as they explore the world, when they drift off to sleep and all the other moments of their first few years, giving the little one the trust, security and comfort they need in the crucial early stages of their growth and development

Bumprider is the most universal and adaptable toddler board for prams. It is the simple, quick and one-for-all solution to accommodating that toddler who is still too young to walk all the way on their own, yet too big for the pram.
The Bumprider has been designed around ease of use and adaptability, which gives it almost endless adjustment possibilities, meaning it fits on all prams. And quickly too, less than 5 minutes in fact.